Deliveroo will expand across Ireland over the next two years, signing up new restaurants and shops in the Greater Dublin Area, its surrounding towns and counties, and in Limerick and Galway. The move marks the first major growth programme for Deliveroo Ireland since DoorDash acquired the company in 2025.

The expansion responds to measurable demand growth outside city centres. Over the past year, the number of people ordering on Deliveroo each month in Dublin's suburbs grew by more than 25%, and new consumer numbers grew by almost 20% — both outpacing growth in the city centre. Across Ireland as a whole, monthly active users grew by more than 15% year on year.

The suburban shift matters for operators. Restaurants and shops located outside Dublin's core, and in regional cities such as Limerick and Galway, now represent the fastest-growing segment of Deliveroo's Irish customer base. The company is betting that this demand justifies dedicated on-the-ground recruitment and increased marketing investment in areas that historically received less attention than the capital's centre.

Deliveroo is recruiting for roles across business development, partner management and marketing. The new positions will sit at Deliveroo Ireland's Dublin headquarters and cover the territories included in the programme. The stated aim is to provide more direct support to local businesses, paired with increased marketing spend to build brand awareness and drive consumer acquisition.

"As we start to see higher demand in suburban and regional areas, we are investing in our teams and our marketing to expand our service to more parts of the country," said Helen Maher, regional director at Deliveroo Ireland. "Our focus is on recruiting more local restaurants and shops, and supporting them to reach more consumers."

For Irish hospitality businesses, the programme signals a widening delivery marketplace beyond the dense urban cores that have dominated aggregator attention to date. Independent restaurants and local shops in the target areas can expect more active partner recruitment, plus account-management resource based in Dublin but working across the covered regions.

The expansion also carries competitive weight. Since DoorDash completed its acquisition of Deliveroo in 2025, the Irish market has awaited evidence of the combined group's local ambitions. This programme provides it: sustained investment in headcount and marketing over a two-year horizon, rather than a single-city push. Competing platforms operating in Ireland will face a better-resourced rival in the suburbs and regional cities where Deliveroo's user growth is strongest.

The demand figures underpinning the push show where the volume is moving. Suburban Dublin's 25%-plus growth in monthly orderers, combined with nearly 20% growth in new consumers there, points to a structural change in ordering behaviour rather than a short-term spike. National monthly active user growth above 15% year on year confirms the trend extends beyond the capital.

Recruitment for the business development, partner management and marketing roles is under way, with the expansion programme set to run across the next two years as Deliveroo builds out its restaurant and shop partner network across the Greater Dublin Area, Limerick and Galway.