CBRE has published its hotel market data report for the first quarter of 2026 covering Iberia — Spain and Portugal. The release lands at a moment when operators across both markets are watching trading performance and transaction activity for signs of how the year will develop.

What has CBRE published?

The report compiles the consultancy's quarterly figures for the Iberian hotel sector. CBRE produces this series as part of its hotels and market data coverage, tracking performance indicators that operators and investors use to benchmark their assets across Spain and Portugal.

The headline facts sit behind the report itself. CBRE distributes the full dataset through its UK news channel, and the numbers in the release — the RevPAR, occupancy and transaction figures readers will want — form the substance of the document rather than this announcement of it.

Why does the Iberian market matter?

Spain and Portugal remain two of Europe's most active hotel markets. Operators there range from domestic chains to international groups, and investors treat the region as a bellwether for southern European leisure demand.

Q1 matters because it sets the baseline before the peak summer season. A strong first quarter typically signals pricing power going into the high season; a weak one forces operators to reconsider rate strategies by April or May.

What happens next?

CBRE will follow this release with its Q2 2026 Iberia update in roughly three months, giving operators the mid-year read they need before finalising summer pricing. Investors will use both reports to time asset disposals and acquisitions in the second half of 2026.

The takeaway: CBRE has put fresh Iberian hotel data on the table, and operators and investors across Spain and Portugal now have a new quarterly benchmark to price against.